Soccer Goes Hollywood

With the Beckhams in L.A., soccer and Hollywood have more and more crossover potential these days. So it raised few eyebrows when London club Chelsea recently signed up with the Creative Artists Agency to arrange sponsorships and maximize the star power of its players. CAA handles Tom Cruise, so spinning Ashley Cole’s tempestuous marriage to reality-star-cum-pop-singer Cheryl should be a piece of cake, right? Read more at ESPN.


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